|This statement by Gene Patterson lives in the courtyard of The Poynter Institute.|
Be truthful; if it hurts, just say ow.
Be fair; let all speak.
Be ethical; if it feels wrong, it is.
Be careful; get facts right.
Be skeptical; ask, what’s missing here?
Be above conflict; if in doubt, don’t.
Be beyond price; fear no threatener, favor no pal.
Be an example of integrity; people know it when you show it.